Content Portfolio

Proven content, every format, every channel.

I am a proven content creator across every format that matters: written, video, AI-generated, and even the apps that generate dynamic content at scale. I don't just make the work, I build the distribution too, across email newsletters, social channels, organic search, and paid. And I engineer momentum: I leverage my team for first views and run a dedicated Slack channel to seed internal engagement before anything goes public, so every piece launches with a running start.

Formats

WrittenVideoAI-GeneratedContent Apps

Distribution

Email NewslettersSocial ChannelsOrganic / SEOPaidTeam Engagement Pods

490K+views on these videos

40+videos & shorts shown

3brands built

100%self-produced

A featured sample. Hundreds more videos I've produced across these brands push the all-in total past 700K+ views.

I personally wrote, shot, edited, uploaded, and distributed every video on this page. The only exception is the paid TikTok UGC, which I co-wrote, partly edited, and distributed, performed by a hired creator.

The collections

Yopki

One idea, every channel, scaled with AI.

6,000+programmatic pages

10K+trips planned

View collection ↓

Clearer.io

20+ Shopify apps, one multi-channel video engine.

SEO authority that still converts 7 years on.

337K+combined views

100s/dayleads driven

View collection ↓

Collection · 2025 – present

Yopki

My travel-tech startup: one idea repurposed across every channel, scaled with AI, meeting travelers at every step of the planning journey.

Audience

Family travelers and parents (plus solo and group) planning trips in a search space fractured across mommy blogs and unhelpful listicles.

The funnel

Programmatic SEO (6,000+ layover pages, a 90K-page directory) captures planners early, micro-apps turn pages into saved trips, lead magnets convert intent, and long-form, Shorts, and UGC across YouTube and TikTok pull users into the product. One asset, many channels, scaled with AI.

The result

Thousands of users and over 10,000 trips planned on a tiny budget, with hundreds of AI-made videos at under $0.40 each and a lead-magnet funnel where downloads became UTM-tracked trips.

6,000+

programmatic layover pages

90K

page directory (things to do)

<$0.40

per AI-generated video

10K+

user trips planned

Results: search traffic & AI citations

Start with the impact. The written and programmatic content earns real distribution: steady organic search impressions, and, in the AI era, hundreds of thousands of citations by Microsoft Copilot and partners, on exactly the buyer-intent queries the content was built to answer. Everything below is how that gets made.

135.5K

search impressions / 30 days

209K

AI citations / 3 months

288

pages cited on average

45%

citation share on top queries

Bing search performance: 135.5K impressions and 1.8K clicks in 30 days. Tap to enlarge

AI Performance: 209K citations from Microsoft Copilot and partners over 3 months. Tap to enlarge

The exact buyer-intent queries citing the content, with citation share up to 45%. Tap to enlarge

The Layover funnel

One topic, layovers, repurposed into a full funnel: 6,000+ programmatic pages, a micro-app, gated guide PDFs, and video. The same research earning its keep across four channels at once.

Seoul Layover Guide: 4hr, 8hr & 16hr Itineraries

The video arm of the 6,000-page layover funnel, the same topic rendered as video to catch travelers who search YouTube instead of Google.

Mar 20262:26

Micro-app · 6,000+ pages

Layover Planner

6,000+ programmatic layover pages, one per airport, rolled into a micro-app that turns a stranded traveler into a planned trip.

yopki.com/layover ↗

Layover Guide, Family Travel (PDF) ↓ Layover Guide, Group Travel (PDF) ↓ Layover Guide, Solo Travel (PDF) ↓

The free trip-planner funnel

A blog post became a downloadable trip planner, which became a video, which drove downloads that converted into UTM-tracked trips planned.

The Only Free Travel Spreadsheet You Need

The lead-magnet video: it drives free trip-planner downloads that convert into UTM-tracked trips planned.

Nov 20252:22

The Free Trip Planner (Google Sheet) ↓

Discovery at scale (programmatic SEO)

Programmatic SEO that meets parents at the discovery stage of a fractured search space, scaled with AI from a few hand-written seeds.

Perfect Family Weekend in Chicago | 3-Day Itinerary

SEO-driven family itinerary content that seeds the planning journey and points back to the product.

Mar 20263:08

Micro-app · 90K pages

Explore: Things To Do

A 90,000-page directory of things to do with kids that captures parents at the discovery stage, then lets them save spots and start planning with Yopki.

yopki.com/explore ↗

SEO · Hub & Spoke

Trip Planning Guides

A hub-and-spoke guide cluster (plan a trip → plan a road trip, and on), first few written by hand, then scaled with Claude across the whole travel space.

yopki.com/guides/how-to-plan-a-trip/ ↗

Content library

Templates, Guides & How-tos

Hundreds of programmatic posts across templates, guides, and how-tos, spreading Yopki's SEO footprint into essentially everything travel.

yopki.com/templates/ ↗

Product & launch

The demo and Product Hunt launch that introduced Yopki.

The Future of Travel Planning is Here

The full product demo walkthrough.

Jun 20257:42

How Do You Plan a Trip Without Stress? With Yopki!

The Product Hunt launch video.

Aug 20251:55

Make Your Next Trip Super Easy With AI

Paid UGC on TikTok

I co-wrote, partly edited, and distributed these paid TikTok ads (a hired creator performed them). On a small budget they drove thousands of visitors and hundreds of users. Tap the report below to enlarge the stats.

TikTok UGC Ad · Creator 1

Paid TikTok UGC

TikTok UGC Ad · Creator 2

Paid TikTok UGC

Paid UGC ad performance — Tap to enlarge

Organic shorts

UGC-style shorts for organic reach on YouTube and TikTok.

Top 5 Things To Do in San Diego with Kids

3 Mistakes to Avoid in Japan | 7-Day Trip

Collection · 2022 – 2025

Clearer.io

A video engine for a 20+ app Shopify portfolio: SEO-topical education, product demos, and Shorts, each paired with a companion blog to hit every channel.

Audience

Shopify merchants searching for fixes to real store problems, failed deliveries, returns, abandoned checkouts, upsells, and giveaways.

The funnel

SEO-topical and App Store videos rank for high-intent Shopify queries and drive installs. Long-form gets atomized into Shorts and paired with a companion blog post, so one topic covers YouTube, search, and social at once.

The result

Individual videos hit tens of thousands of views; the video engine supported 600% top-line growth across nine acquisitions.

150K+

combined views (these 19)

20+

apps marketed

600%

top-line growth supported

3-in-1

video + blog + shorts per topic

ViralSweep

SEO-topical education plus a product walkthrough, ranking for merchants running giveaways and sweepstakes.

How to Run a Successful Instagram Giveaway

A step-by-step guide that ranks for merchants planning a giveaway, top-of-funnel education that sells the tool by using it.

18,335261Feb 202320:28

What Are Sweepstakes? Sweepstakes vs. Contests vs. Lotteries

An explainer capturing the exact question buyers ask before they run a promotion.

9,218165Nov 20228:02

How to Use ViralSweep

The product walkthrough that turns interested searchers into activated users.

2,92424Aug 20223:57

Address Validator

The SEO powerhouse of the portfolio, ranking for high-intent “address validation” queries, with Shorts cut from the long-form.

Best Address Validation Shopify App

Ranks for the exact bottom-funnel query “best address validation Shopify app,” 41K views of pure buyer intent.

41,26417Jul 20231:17

Shopify Shipping Address Validation App Demo

A product demo that doubles as an SEO asset for merchants losing money to failed deliveries.

37,259147Jul 20223:03

Address Validator Plus Shopify App

12,211 16

Shopify Address Validation Savings

5,239 14

Rich Returns

Returns education and how-tos that catch merchants the moment a return problem starts costing them money.

How to Process Shopify Returns and Exchanges

An evergreen how-to that keeps ranking as merchants search for a returns workflow.

9,89668May 20239:15

What Shopify Customer Lifetime Value (CLV) Is & How to Calculate It

Topical education that widens the funnel beyond returns into retention economics.

3,94770Dec 202211:11

Best Shopify Returns and Exchanges App

A bottom-funnel “best app” play targeting merchants ready to choose.

1,9726Dec 20222:22

Shopify Return Reasons: Defective / Damaged

776 10

Automatically Processing Exchanges on Shopify

164 4

Conversion Bear

Checkout and conversion tips that sell optimization apps by teaching the tactic first.

Shopify Checkout Page Optimization: 15 Tips

Fifteen actionable checkout tips, the kind of value-first video that earns trust before the pitch.

1,95959Mar 202315:35

Shopify Upselling and Cross-Selling Explained

Educational framing of the upsell opportunity every merchant leaves on the table.

2967Dec 202210:54

Shopify Checkout Customization: Checkout Bear App

The product-specific companion to the tips video.

8226May 20231:37

Optimize Your Shopify Thank You Page

445 13

Add Testimonials & Reviews on Shopify Checkout

748 5

OrderBump

Bottom-funnel “best upsell app” positioning plus a how-to.

OrderBump: The Best Shopify Upsell App

A tight product pitch targeting merchants shopping for upsell apps.

1,65835Sep 20225:14

OrderBump: Best Shopify Upselling App with Cross-selling

The updated positioning video for the app's cross-sell capability.

5616Jun 20231:41

Collection · 2018 – present

GreenGrowth CPAs

Turning a confusing, high-stakes new industry into content that operators actually trusted.

Audience

Cannabis founders and operators, dispensaries, cultivators, and hemp farms, navigating a brand-new and heavily regulated industry.

The funnel

SEO-driven educational YouTube ranks for high-intent questions like “how to start a cannabis business,” builds authority and trust, then drives a free consultation. Evergreen by design: still ranking and converting seven years later.

The result

Drove hundreds of qualified leads per day, and still produces leads today, years after publishing.

337K+

combined views (these 9)

100s/day

qualified leads driven

7 yrs

still ranking & converting

10x

revenue growth, zero ad spend

Calculating Cannabis Business Startup Costs

Breaks down the true startup costs of a cannabis business so founders know exactly how much runway they need before day one.

121,1472,342Mar 201914:31

Creating a Cannabis Business Plan

A step-by-step plan for launching a compliant cannabis company, distilled from helping 500+ operators avoid the pitfalls that sink newcomers.

50,0841,228Mar 201915:28

Getting Your Hemp Cultivation License

A full webinar on entering the hemp industry: licensing, cultivation, and the commercial uses well beyond CBD.

48,1851,350Oct 201932:46

How to Get Your Annual Cannabis Retail Dispensary License

A practical walkthrough of securing a state dispensary license, built for California but applicable across states.

45,5021,120Jun 201930:55

Growing Cannabis Clones: The Nursery Business

Unpacks an overlooked link in the supply chain, the nursery that breeds the genetics every cultivator depends on.

27,823383Dec 201913:33

Cannabis Dispensary Layouts

How dispensary floor design drives the only two revenue levers that matter: average transaction size and transaction volume.

26,880527Mar 202028:01

Cannabis Business Standard Operating Procedures (SOPs)

Why standard operating procedures are the backbone of a compliant, sellable cannabis business, and how to build them from day one.

7,407186Apr 201914:11

Inventory Management for Cannabis Businesses

A tactical primer on inventory management under strict cannabis compliance, where a mistake can cost the license.

7,058121Mar 201908:42

Oklahoma Cannabis Banking (with Mel Barnes)

An expert interview with a bank COO on the banking problem unique to cannabis, and how operators actually get an account.

3,66691Sep 202013:03